Sydney’s Website Best Practice…
Websites are often one of the largest single marketing investments an SME business will make. Or at least, it should be…
Sure, cheap websites or build-it-yourself options are easy to find. However just having a website doesn’t mean it will achieve any results for you. It needs to be the right type of website for your business and it needs to be found online – so has to comply with Google’s endless list of requirements.
What type of website is right for your business?
There are different types of websites that are designed to achieve a variety of goals such as lead generation, educational resource, shopping portal, relationship building, promotional and more. Sometimes a website may have a combination of goals. The challenge is to develop a website that achieves its goals whilst remaining true to your brand and following best practice for your industry i.e. no retail look for a medical practice, no overly technical explanations for a professional services website designed to build relationships and so on.
Once you have thought through why you need a website for your Sydney business and what it’s goals are, then consider on what platform it should be developed, if it should include a content management system to make easy changes, what type of website hosting you should opt for and more. That is before you even think of the key messages, design style, functionality and imagery – all important in subliminally expressing what your brand stands for. Then comes the hours and hours of professional copywriting required, to fine tune what you offer and answer the question “Why choose you?”
As a team, we are always looking to answer the question ‘What does Google want today?’. No easy feat, as Google changes it’s requirements in over 400 algorithm changes per year. We write copy using search engine optimisation practices to set your website up to be found online. After all, what’s the use of having an amazing website if no one can find it?
Using professional web designers and developers such as the Westward Marketing team will mean that we provide the answers to all these questions, together with the right skill set and experience – whilst ensuring that best practice is always followed.
