Marketing small business start-ups in Sydney
The highly experienced team at Westward Marketing can assist with all elements necessary to get your business on the map… from a logo, website, domain registration, emails, stationery, signage, Google+ listing and more. Working within your budget and delivered on time.
As fellow business owners we know how exciting and nerve racking it is to launch a new business. With the doom and gloom of statistics about business failures it can be additionally daunting.
Budgets are always tight with so much to finance. An endless list of to do’s takes up more time than anticipated. What is often left till last is the marketing of your new business. This can cause issues because the brand should set the look and feel of the business and if this isn’t in place, office / shop / practice fit-outs are not done to the high level of professionalism they should be.
Small business marketing essentials
Bear in mind that while you may want to keep spending in check, it is not worth doing your branding on the cheap. Sure, you can get $5 logos, but will you really want to live with that logo for the next 20 years? Will it accurately reflect the message you want to communicate to the marketplace? Is the design such that it will look good when embroidered onto a uniform, a square format for social media, stand out from other logos in advertising or look professional when applied to a vehicle wrap?
When we design logos, we consider these factors and more. We understand the subliminal messages that colours and shapes communicate, what is better attuned to different industries and well it will stand the test of time.
We carefully consider what tools you need, as per your marketing plan. Some you will need at launch, others can wait a short while if there are budgetary constraints. We don’t recommend a standard set of tools just to profit from it, each business needs the tools specifically to effectively reach their target markets.
This may mean that you need a website with all the bangs and whistles or a simple 4 page online presence to get going with. We can develop a full range of stationery items for your business, or maybe you can get by with a business card and email signature to begin with. We support you by carefully considering what will produce the best results for the least investment.
