A Marketing Plan necessary for your Sydney business?
Effective marketing is more than just an ad hoc process that is carried out when there is a need or when time allows. To achieve the best results marketing needs to be carried out regularly and based on a well thought through plan. The outcomes need to be reviewed and measured constantly to track ROI.
Our simple four step process for achieving results for your business is:
Learn about your business
We learn all about your business and discuss your goals. We familiarise ourselves with your key points of difference, your challenges and marketing to date – to better understand how to differentiate you in the marketplace and answer the question ‘Why choose you’
Examine your marketplace
We examine your current marketplace, undertake competitor analysis and research your industry. Understanding who your target markets are and what makes them respond is vital.
Formulate Plan
Armed with the right knowledge and experience, we formulate a strategic marketing plan. This establishes what messages your business should be communicating, to whom and how – together with an easy to use activity plan that is fully costed with timelines.
Full implementation
Turning the plan into action, we work with you to implement the marketing campaigns that fit within your budget and achieve your expectations.
We do as much or as little as
you prefer – our role is to be your ‘in-house’ marketing resources that you can switch on and off.
Our ongoing support…
Understanding that every business is unique, as an agency we work with clients on either a regular basis to keep your marketing on track, or ad hoc – to support you on projects you prefer not to do yourselves. We can do it all or train your staff to manage some of your marketing such as your social media, event management etc.
Our purpose is to achieve your goals with as little disruption of your business.
Interested in learning more about how we can grow your business? Just give us a call