Professional Services Marketing for Sydney businesses

Your business is all about relationships, building them and maintaining them.

That’s an excellent marketing strategy and it works well for professional services firms. Word of mouth is the ultimate form of marketing and always will be. This strategy alone may not grow your business quickly enough though. We can get you in front of potential clients to start connecting with them and motivate your existing clients to actively promote your services.

As you are aware, clients buy into you as much as they do your services. For some professionals this is ideal as they may be charismatic or endearing. For others this may impede their business growth as they may be the “wrong” colour, shape, age or unable to confidently market themselves, whilst still being excellent practitioners. We use strategies to enable you to overcome this and present your skills and experience in a way that by passes any negative perceptions

“Why choose your business?”

We support your business through aligning your branding, marketing tools and strategies to get cut through in a competitive environment, without compromising your reputation or cheapening your services. We work with you to successfully differentiate you from your competitors, who are likely to offer similar services and even have the same qualifications. ‘Why choose you’ is the question we help answer, in every transaction, every connection, all through your business – regardless of whether clients are dealing with you or your staff.

As a fellow professional, well studied and in business, you may be inclined to try marketing yourself. After all, how hard can it be? This may not be a good use of our valuable time, it always takes longer than you think. Do excellent accountants really know how to write professional copy or brief a designer to achieve the best outcome? You expect your clients to leave their businesses in your hands and not try the risky ‘do it yourself’ methods, after all it takes years to attain your qualifications. Don’t do the same to your own business, employ qualified, experienced professionals who will guide you to achieve best practice.

At Westward Marketing, we have worked with a wide range of professional services companies.  Using both online and offline activities we will assist you to establish your credibility, differentiate your business and grow your client base.