Sydney Event Management – making events memorable
There is a lot that goes into achieving a successful event. To maximise the opportunity, there needs to be more than just a pretty invitation and a fancy venue. From start to finish, there needs to be a goal that the event is designed to achieve, whilst sticking to the budget and making the event memorable for all the right reasons.
As a team, we have had considerable experience in achieving the most out of events, ranging from small start-up launches to 4 day international conferences.
First of all we carefully examine the goals of the event and what you are trying to achieve… asking is an event the most cost effective means?
Whether it is a mandatory event for franchisees, a referral generating exercise or purely educational – the key is to ensure that attendees want to be there and believe they will benefit from the time spent.
What would make them want to attend?
A great range of speakers talking on topical, pertinent topics
Speakers need to be addressing their audience in a way that is both engaging and aimed at the audience’s level of knowledge – whilst bearing in mind the goal of the speech i.e. a specialist educating GPs on managing sleep apnea in patients or a sales team motivated to try new sales methods.
A comfortable venue that is appealing
Good food and even better coffee! Well aired and with lighting that helps an audience to stay awake.
Entertainment that is fun without dominating the event
Socialising with fellow colleagues can be an important part of many events so entertainment needs to promote this, not capture the limelight. Also it needs to be culturally sensitive and appropriate.
Promoting your event…
When an event is not mandatory but needs good attendance to be successful, there needs to be a carefully orchestrated marketing push to get buy in.
The message, method and means depends on the target market, there is no one answer for reaching everyone. The frequency of communications is also vital – too often and you are pushy, too little and your message is lost.
Events can be a powerful means of achieving goals and building referrals, but they can also be really costly. It’s not as easy as one might think and can be very time consuming, so be sure to get some professional help.
