Franchise Marketing – achieving great results in Sydney

Whether effectively marketing the franchise offering and attracting franchisees for the franchisor, or supporting franchisees to grow their business, Westward Marketing has both local and international franchise expertise and experience to achieve great results.

Understanding Franchise Marketing Challenges

Start up Franchises

The team has supported businesses to sucessfully franchise right from the start. From development of branding, franchisor manuals, recruitment strategies, compliance standards, advertising and more. One of our key strengths is franchisee recruitment and understanding how to get potential franchisees to take action in a highly competitive environment.

Existing Franchises

We bring a fresh marketing perspective to existing franchise businesses. We can see what you are too close to notice. We understand how to achieve compliance from franchisees, while respecting their rights as business owners. We have successfully navigated the fine line between following a system and encouraging franchisee innovation,  between motivation and enforcing compliance to the franchise best practices. As a result of years of experiencing working for large franchise corporations, we have a good understanding of how to achieve buy-in from franchisees, knowing that without this getting them motivated to grow their business can be impossible.

Local Area Marketing is a key component to most franchises and requires full participation by franchisees. With a busy schedule or lack of skills, some franchisees are not able to maximise this opportunity. Allow us to work within your franchise system but make sure you get the most out of your brand and local opportunities.

Franchisee Marketing

We recognise that franchisees come in all sizes… from the young franchisee just starting out and needing support in basic business practices to the multi-unit franchisee who is heavily invested in getting it right and may be experiencing compliance issues.

Whatever your stage in the franchise cycle, we can support you to overcome your challenges, whilst being compliant and maximising the investment you have made in your brand.