Medical Marketing with integrity

At Westward Marketing we can support you to not only survive the competitive landscape but thrive. With many years of experience spent working with Specialists, GPs, Dental Specialists, Allied Health and therapeutic device manufacturers, we have a solid working knowledge of the medical landscape in Sydney.

You have studied for many years to achieve the knowledge you have and your expertise lies in your chosen field of healthcare. This is unfortunately often not sufficent to be successful today, you also need to be a good business operator. One of the decisions you need to make is how best to spend your valuable time, practicing what you know or trying to work out how best to market your business?

Fundamental differences in medical marketing

There are some fundamental differences in medical marketing. From using faxes to adhering to the AMA guidelines, this industry is often mishandled by marketers who think ‘how different can it be?’.

Well, it is different. We understand how to foster relationships with GPs and encourage them to change their referral patterns. Who should be using social media and who should avoid it completely. When a direct to public campaign would be both appropriate and effective and what tone it should adopt. How to maximise the effectiveness of GP Education events through interesting topics and attracting the right audience.

The medical industry is made up both of traditions dating back centuries and the latest technological advances. With senior professors and specialists who do it old school and the young and upcoming doctors who are eating away at their established practices. It is a much more competitive market place today and unfortunately the rewards don’t always go to the best practioner but to the best business operater.

We will always treat your practice and your patients with utmost respect, whilst supporting you in achieving your goals, be they more patients, a different mix of patient cases or breaking into a new area.